Local & Global VR News from the Week of December 7th, 2018

Each week we highlight 3 top stories from local and global VR/AR/MR news to help you stay on top of the trends.

  • AR/VR spending to jump 69% in 2019, Augmented reality and virtual reality are poised to grow at a surprisingly steady pace over the next four years. According to market intelligence firm IDC, worldwide spending on AR and VR products and services will be up 69% next year, and will sport a five-year compound annual growth rate inching closer to 70% from 2017 through 2022.

  • Epic Games To Launch Its Own Digital Store This Month, When it comes to virtual reality (VR) the news is much better. VR compatible titles can be sold through the store if developers wish to, but the store itself won’t have a VR interface of any kind.

  • 1 billion AR/VR ad impressions: What we’ve learned, As we set out to show how immersive advertising beats traditional digital advertising, we learned a few lessons along the way. Here are our three key learnings from serving 1 billion VR/AR ad impressions.